They tell us Ironman is a superhero.
They tell us Ironman has super powers, with super strength and super speed and special armor and the ability to fly.
They tell us Ironman is super special, being a figment of the imagination, a fanciful creation, a character in comic books and video games and animated television and blockbuster movie theaters. Someone we can read, and play, and watch, just for the price of a purchase. Someone that we can dream about, but never actually become.
But, you see, here's the deal: they're wrong.