Nearly 20 Years Since PR*Bar Fueled Mark Allen to his Sixth Ironman Championship

Carlsbad, California September 28, 2011 – PR*Bar , the Official Performance Nutrition Bar of the U.S. Olympic and Paralympic Teams, today announced its return to the Ironman, the world’s premiere endurance triathlon, as Ironman World Champion Mirinda Carfrae’s official performance nutrition bar partner. PR*Bar has a long history with triathletes and the Ironman event, and the return to Kona in 2011 is reflective of the brand’s resurgence in the elite athletics market.

Ford Ironman 70.3 World Champion, Mirinda Carfrae, has signed an agreement to use and endorse Zoot Sports’ footwear, apparel and wetsuits. “I’m thrilled to be with Zoot” said Carfrae. “Zoot makes great products. Zoot knows triathlon. It’s great to be with a company that is just as committed to the sport as I am.”