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Chris Lieto

Professional Triathlete Chris Lieto Launches Base Performance Nutrition

by Editor on April 24th, 2008
Professional Triathlete Chris Lieto announced today the launch of Base Performance Nutrition. Base Performance Nutrition provides premiere nutritional supplements for endurance athletes.

The Green Athlete Program Launches!

by Editor on April 2nd, 2008
Professional triathlete Chris Lieto officially launched “The Green Athlete” campaign while attending the Ironman California 70.3 event in Oceanside, CA this past weekend. The campaign provides information, research, and resources for athletes committed to going green.

K-Swiss Ad for Bro

by Tribro on March 8th, 2008
Bro's commercial for K-Swiss just launched. Pretty cool to see a large Brand recognizing and going after Triathletes: http://www.kswiss.com/content/advertising/#/videos/pure_sport.flv/ And cool print ad in Triathlete: http://www.kswiss.com/content/advertising/#/ads/4/
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Professional Triathlete Chris Lieto signs with new management team, Xcel Sports Group

by Editor on December 17th, 2007
SAN FRANCISCO, CA – Professional Triathlete Chris Lieto signs with new management team, Xcel Sports Group. Professional Triathlete, Chris Lieto announced today that he has signed with a new manager, Paige Dunn of Xcel Sports Group. Dunn will serve as his agent, managing his sponsorship relationships, as well as his PR and marketing endeavors.

Ironman World Championships Race Report

by Chris Lieto on October 22nd, 2007
I am back at home in Danville, and starting to unwind from all the travel. Kona was great this year. The whole experience was awesome starting with training in Hawaii in September to the 2 weeks before the race training in Kona.
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