I have Hed 3s on my P2C and it makes a cool swirling noise when i ride it......Yeah, thats right...

The shop i got it from swapped out the stock wheels for the Hed 3s when i got the bike. The price paid is with the 3s, pedals, and other stuff.

I agree with all of the above and would just add a comment. When I switched bikes, going from a Felt Tri bike to the P2C, I took off 8 min from my Olympic distance ride. The races were only 3 weeks apart, so couldn't have been because I was in better shape and if anything, the second course was more difficult. I've found that getting off and running after riding this bike is much easier than others I've ridden, not sure why this is and I don't really care.

As a cyclist + triathlete who’s been riding competitively for well over a decade and who’s had the fortune to work in some of the finest bike shops in the country, I have seen my share of crap and my share of totally unrealistic, tricked-out, five-figure rides. I’ve raced on many and loved a few. And the Cervéo P2C gets one of my best reviews. No other bike I’ve been on or purchased covers a broader range of athletes, from the budget-blessed beginner to the aspiring pro. It is an excellent blend of leading-edge technology and design wrapped in a package of respectable components that have yet to disappoint race day. For sprint racers, it is light, stiff and a joy to fly on. For iron-distance athletes it’s provided me with a surprisingly comfortable, stable perch on many a 112 journey. I always recommend any competitive rider spend a few dollars to get a true bike-fit done, http://www.all3sports.com provided mine, and it fits like an Italian suit. Now, I know you see a ton of Cervélos at the races and part me hates to see such a homogeneous brand take over, but this bike is one of the most popular rides for good reason: it’s a fast, solid ride and the best bike for the money. Period.

This is the most money I have ever spend on anything... ever... (I am a student) and I dont regret it for a second, after getting my position dialed in I have been out for a couple of 100k + rides and it is just shocking how much smoother this ride is then my old bike. Not sure if the relatively small difference in frame aerodynamics actually makes any speed difference but the difference in comfort and stiffness is really where I have noticed the difference (comfortable is fast).

If you can afford it and you're serious about racing longer distances (this is where the smmoth factor really pays off) you will not be disapointed

Recieved mine two days ago and can't stay off it. This bike is fast, light and extremely comfortable. I tried a good deal of other bikes (P3, Kuota, Giant, Felt, QR, Scott) before making my final choice. For me it came down to price, fit, ride quality in all areas the P2 otushined the rest. And yes, if you get one be prepared for a good deal of attention on the road but, the simple solution is to ride faster which is no problem for this bike.

my set up:
Full Dura- Ace
HED Disc rear/ HED Jet 90's front