I'm not going to pretend that I know what’s in the IM VIP tent, but generally, from my experience, these things are setup to help the marketing folks (form the various sponsors) do their thing - peddle their wares, work deals, schmooze their suppliers, etc... Usually the free stuff is much more upscale - think wetsuits vice coozies - that kind of stuff. There may be some pros hanging out in there along with high level corporate types especially if the Pro has a representative sponsor setup in the VIP tent. Usually you have to be invited by someone that has the authority to provide you with a pass. My guess is that once you get one they must have some type of marking (bracelet in this case) that will allow you to freely come and go from the tent. But again, I don't have a clue how much schmoozing will be going on at a Tri so this is merely speculation based on my experience in other areas.

Thanks guys. I was just curious about what happened there. Not really wanting to get in since I didn´t even know what they were about.

Thanks