Just off the IM Live page. This is funny

http://ironman.com/columns/gruenfeld/how-to-improve-the-worlds-toughest-race

I like this one to improve IMs:

"At a lot of golf courses on the Big Island (Kona), there's a telephone mounted on the tee box of the ninth hole that's connected to the restaurant at the club house. There's also a printed menu where the phone book would normally go. You use the phone to place an order for your foursome before teeing off, then pick up your food as you make the turn to the back nine. Simple, effective, and greatly appreciated by patrons.

So here's what I'm thinking. You know those giant Timex mileage markers? Replace them with menus. Then, a hundred yards later, have a bank of telephones. After athletes pass the menus, they'll have plenty of time to mull over their choices and be ready to call them in when they get to the phones. (Revenue-generating idea: Install only pay phones.) By the time they hit the aid station, their orders will be ready to go.