infinIT Nutrition and Mark Allen Online Announce the Creation of the Mark Allen Online Fluid Energizer
Source: Editor
infinIT Nutrition and Mark Allen Online announced today that they have teamed up to produce the worlds first custom blended sports drink formulated for the exacting standards of 6-time Ironman World Champion Mark Allen.
Mark stated that last year infinIT Nutrition asked him what sports drink he used. His response was shocking. "I said 'none of them'. No company has made a formula that worked well under the stress of race conditions. And this is one of the most important limiting factors in Ironman racing that needs to
be addressed because when your sports drink stops doing its job your energy levels drop and your pace can slow to a crawl. The worst problem of all isthat you cannot take another sip of your drink because your stomach has shut down.
"Since then I have worked with infinIT Nutrition to develop a drink that corrects these problems, and we've finally done it. The Mark Allen Online Fluid Energizer is an all-natural race drink with a very high amount of glucose that absorbs well especially in the later stages of a long event. It also has essential organic sea salts, electrolytes, and just the right amount of protein needed to sustain endurance and energy levels with no artificial colors or flavors. And unlike other sports drinks I have tried the flavors that we have developed actually taste better as the race progresses."
InfinIT's President Michael Folan says "we have been working with Mark for over a year to produce a formulation that is based on his extensive experience and knowledge about nutrition. Mark has always brought valuable real world experience into his nutritional ideas on what works for athletes. Because infinIT Nutrition is the world's first supplier of custom calorie replacement products, we could make a drink that matched Mark's exacting standards. The Mark Allen Online Fluid Energizer is all natural, made with all organic salts and has a very high ratio of eGrip Glucose (tm) that gets fuel to your muscles throughout your entire race.
The Mark Allen Online product is currently available exclusively at his website
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