First Endurance™ Launches Ultragen™ : trifuel.com

First Endurance™ Launches Ultragen™

Source: Paul Lieto

The World's Most Advanced Endurance Recovery Product

Salt Lake City, UT January 22, 2004-First Endurance continues to stay at the forefront of endurance nutrition by introducing UltragenTM-the most advanced recovery formulation ever developed. "Ultragen is by far the best available recovery supplement on the market. The great taste and ease of mixing are two bonuses to an already superior product" states First Endurance Research Board member, Neal Henderson (MS, CSCS).

First Endurance has always prided themselves on their commitment to research. "Each serving of Ultragen delivers the levels of nutrients that have been shown in clinical research to maximize recovery" says Robert Kunz, Sr. VP of Research and Development at First Endurance. "Ultragen is the only recovery formula to deliver ALL the critical ingredients necessary for complete endurance recovery. It delivers the most advanced proteins available, the fastest acting carbohydrates and clinically effective amounts of glutamine, BCAAs, antioxidants, vitamins, minerals and electrolytes. No other formula even comes close." Endurance Research Board member, Pro Mountainbiker, PhD and expert level cycling Coach Sally Warner is pleased with the hard work that went into its development. "Ultragen has everything a drink can provide for optimal recovery from exhaustive exercise."

Ultragen integrated the latest and most advanced technology, flavor systems and ingredient engineering in the development of the formula. "Ultragen would not have been possible a year ago because the technology just wasn't available" said Kunz. " In the last year alone, the bioavailability and taste profile of protein has come a long way. The new technology has resulted in low molecular weight proteins that taste better and mix with a spoon. These easily absorbed complete proteins, allowed us to use the advanced levels of nutrients that are in the Ultragen formulation."

Ultragen is also the only recovery product to fully address the thirty-minute glycogen window (called the "window of opportunity") that occurs immediately following exercise. "Exhausted muscles essentially open the door to nutrients right after exercise" notes Kunz, who goes on to comment "If nutrients are not absorbed quickly enough, however, this opportunity for maximum restoration is limited. Ultragen was developed with technologically advanced ingredients that are capable of being shuttled into exhausted muscles during the thirty-minute window."

Ultragen combined the latest technology with the demands and desires of the First Endurance athletes. Dozens of the world's best endurance athletes collaborated with First Endurance scientists in an effort to help define and develop Ultragen. "Without this collaboration, our Research and Development team would never have been able to develop such a superior product" notes Kunz.

About First Endurance:
First Endurance was started by two racing fanatics (a cyclist and a triathlete) with a healthy obsession for sports nutrition. The idea was simple. Give endurance athletes access to formulas that are developed for one specific reason-to maximize endurance performance. First Endurance is committed to using only the highest-quality ingredients and uses the latest scientifically validated technological advancements. First Endurance proudly sponsors the Navigators, Sierra Nevada and Webcor professional cycling teams and the US Telemark Ski Team. In addition, First Endurance sponsors professional triathletes Peter Kotland, Raynard Tissik, Jamie Whitmore and various other endurance athletes.