PHOENIX—Nov. 15, 2006—Almost immediately after crossing the finish line at her first ultra-triathlon - the 2005 Ironman Arizona - Lois Tiedemann sensed a transformation in her mind, body and spirit. Today, the long-time marathon runner and personal entrepreneur coach is sharing that life-changing journey with the nationwide launch of her new book, "Farm Girl To Triathlete: Memoir of Transformation."

Soon to be published by Life Success Productions, the coaching company founded by internationally acclaimed motivational author and speaker Bob Proctor, the book invites readers to search within by examining the mental barriers that suppress hidden passions and limit high-level performance in all aspects of life. Tiedemann describes how to incorporate elements of her Transformation Triangle - a unique program she development that combines elements of the mind, body and spirit - to fulfill personal success in all areas of life.

"Writing this book was a therapeutic journey that helped reveal the true passions in my life," she said. "Whether you're an athlete or not, my goal is to initiate that same type of transformation and ignite an inner search for your own meaning and purpose."

To correspond with the book's launch, Tiedemann is seeking sponsors interested in promoting the book's message of personal growth. In addition to advertising and publicity during seminars and receiving copies of the book, Tiedemann will serve as an advocate for sponsors' products or services. Potential sponsors include sports-related retailers, health and wellness businesses, and spiritual organizations.

Tiedemann will be pre-selling her book during upcoming Transformational Triangle seminars and other speaking events. More information, including Tiedemann's 2007 speaking calendar and excerpts from "Farm Girl To Triathlete: Memoir of Transformation," is available by visiting www.transformedtriathlete.com.

About Lois Tiedemann

The founder of Transformation TriSystems, a transformational coaching and consulting company for entrepreneurs, and a former real estate professional, 29-year-old Lois Tiedemann has been competing in triathlons since 2001. A frequent finisher atop her age group at local races near her home in Phoenix, she has also participated in competitions throughout the United States. Tiedemann first began running marathons in 2000 in honor of a friend who died from cancer. That first race changed her life forever and led to her first short distance triathlon a year later in Minnesota. Since then, Tiedemann has competed in an Ironman triathlon, Half Ironman, numerous marathons and several other distances in between.