How Lance Does It details for the first time the champion attitude and behavior qualities of Tour de France legend Lance Armstrong and how you can apply them to your own peak performance goals. Author Brad Kearns, a former national champion and #3 world—ranked professional triathlete, offers a unique insider perspective as an athlete/author, revealing Armstrong's secrets of success through one—on—one interviews with the champ himself and with his inner circle of friends, family, and business associates.

Kearns observes in Lance four Success Factors that can help you apply Lance's refined pattern of thinking and living to every challenge you face, from business to parenting to stress management. The detailed descriptions of the Success Factors — Positive Attitude, Clarity of Purpose, Specialized Intelligence and Pure Confidence - go far beyond the oft—repeated superficial characterizations of Armstrong's winning formula, such as "cancer made him tougher". While his genetic gifts and killer instinct are superior, it's Lance's exuberance for life that sets him apart as an athlete, a celebrity spokesperson and an international icon for hope and "living strong".

"Brad Kearns has a refreshing perspective on peak performance that he captures eloquently in his writing. While being intensely competitive and focused on winning is great, Kearns reminds us that our greatest rewards come when we are motivated by the pure love of the experience."
——Lance Armstrong

visit Bradventures.com for extensive details and author—signed copies of How Lance Does It. This book will make an outstanding gift for anyone — athletic or not — interested in improving their life and leveraging the power of a positive attitude, Lance's greatest legacy.

Brad Kearns
Bradventures LLC
Ph&Fax: 530—888—9911
www.bradventures.com
Check out my new blog on health, fitness and endurance sports: www.bradkearns.com