IRONMAN WETUITS EMBRACES OPEN WATER AS BLUE SEVENTY

Source: Editor

Ironman Wetsuits has widened its focus to encompass open water swimming and has undergone a dynamic re-brand with a new company name: blue seventy.

“When designing our new range of products for 2006 we discovered a unique passion for open water swimming”, said Steve Nicholls, Marketing Director. “Through triathlon training and racing we found that we had a number of product ideas that cater to the swimmer who often wanders down to the ocean or lake for a swim. Our goals became enhancing the open water experience, empowering athletes to become more confident, stronger swimmers and blue seventy has come to best represent that.” The name blue seventy comes from 70% of the world being covered in water.

blue seventy is expanding the 2006 Ironman line of wetsuits and launching a line of goggles and insightful swimming accessories for the open water swimmer. Proud of their 20 year heritage designing wetsuits at the core of the rapidly growing sport of triathlon, blue seventy to continue developing innovative designs with feedback from swim specialists, World Champion triathletes and everyday athletes.

Founded in New Zealand nearly 20 years ago, Ironman Wetsuits is a leader in wetsuits for swimming and triathlon. blue seventy is the new face of Ironman Wetsuits with the goal is to provide the best wetsuits and accessories for triathlon and open water swimming by innovating through thoughtful design and working with athletes whose passion is for is swimming much like that of the company and its employees.

Source: blue seventy media
More Info: http://www.blueseventy.com

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