Athletes Experience the Perfect Fit from New Wetsuit and Apparel Company

(Mill Valley, CA -- January 19, 2007) -- Fit2Race, Inc., today launched its online retail website, www.f2r.com, featuring high performance wetsuits as well as gear for triathletes, cyclists and general fitness enthusiasts. Founded by veteran river swimmer, triathlete, and wetsuit manufacture Paul Lundgren, F2R is committed to getting you to the finish line faster with sleek designs, the highest level of customer service and a unique wetsuit fitting system to help provide the perfect fit for every athlete.

"When I started this project my first goal was to design and produce the fastest wetsuit possible, " said Lundgren. "I've done that with the Sockeye, a performance triathlon wetsuit that you can now see on the site. But along the way this journey turned into much more then just building a wetsuit. My hand has been personally involved in every stitch of F2R and its products. The process has given me an opportunity to work with passion and purpose"
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F2R's signature wetsuit, the Sockeye, started hitting the market last year and has already been making waves with top elite athletes as well as newcomers to the sport. With a name inspired by the remarkable journey of the sockeye salmon, this wetsuit offers a sleek and simple design in a broader range of sizes than the typical wetsuit allowing for the best fit possible. It is available for purchase from f2r.com for $300 plus shipping and handling.

"Having been around triathlon for more than 25 years both as an athlete and as a coach, I know how important it is to be comfortable in what you wear and proper fit plays a big part in that," said Lundgren. "Our online fitting system allows us to get you into a wetsuit that is not only comfortable but also carefully designed to maximize your potential for speed in the water."

Beyond innovative sizing and fit, F2R products have already proven their speed through top performances. Elite amateur triathlete, Chris Hauth, led out of the water in his Sockeye wetsuit on his way to his overall victory at the 2006 Ironman Coeur d'Alene and professional triathlete Matt Dixon was first out of the water in his Sockeye at the 2006 U.K. 70.3.

In 2007, Fit2Race will be the official wetsuit and apparel provider for Team-in-Training, the world's largest endurance sports training program. In addition, professional triathletes Lara Brown, Kelly Couch and Tyler Stewart and the amateur team from Endurance Performance Training Centers will race the 2007 triathlon season wearing the Sockeye wetsuit.

For more information about Fit2Race, Inc. products or how you can get the perfect fit, go to www.Fit2R.com or email info@fit2r.com.