New York, NY, August 10 - A 52-flight stair climb to the top (and back) of 7 World Trade Center; marine hurdles aboard the flight deck of the Intrepid Sea, Air & Space Museum; and a race through Central Park are among the elements that will comprise the three legs of the Men's Health Urbanathlontm & Festival, Sunday, October 1, in New York City. On-line registration begins at www.menshealthurbanathlon.com. Supported by the New York City Sports Commission, New York City Parks & Recreation and the Hudson River Park Trust, the first-of-its-kind race is presented by the all-new 2007 Dodge Nitro. Official race "start" time is 7:00 a.m. at Central Park. The all-day festival at Hudson River Park's Pier 54 (9:00 - 4:00 p.m.) is the "finish" for the race. The official race course is detailed below.

"We're expecting a capacity turnout," said Jack Essig, VP/Publisher of Men's Health. "Thousands of people have already signed on for more information, and we're getting inquiries from all over the country and around the world, including the U.K., Japan, and Australia."

A portion of the proceeds of the Men's Health Urbanathlontm & Festival will be donated to the Challenged Athletes Foundation (CAF) and to Shape Up New York. CAF is a national charity that empowers physically challenged athletes worldwide by showing them what is possible and providing the funding needed to get them into the game. Shape Up New York is a New York City Parks & Recreation program dedicated to providing New Yorkers with accessible fitness-related activities.

"As a part of NYC's continued effort to encourage New Yorkers to lead healthy, active lifestyles, we are thrilled to partner with Men's Health to offer New York City residents and visitors an opportunity to utilize our parks and waterfronts for fitness activities," said NYC Sports Commissioner Ken Podziba. "Exercise is a vital component of healthy living, and the Men's Health Urbanathlontm will help highlight the many ways New Yorkers can take advantage of the city's resources for fitness and fun.Participants will have an opportunity to experience the high-paced atmosphere and energy that make the Big Apple one of the greatest cities in the world."

"The Men's Health Urbanathlon™ is unlike any other race this City has seen," said Parks & Recreation Commissioner Adrian Benepe. "With a run through the park and along the riverfront, a rope wall on the pier, and a stair climb at a landmark building, the Urbanathlon not only gives participants the ultimate athletic challenge but also a true New York experience."

Boston-based athletic footwear and apparel manufacturer, New Balance Athletic Shoe, Inc., has signed on as the official footwear sponsor of the event. As a sponsor, New Balance will host an interactive booth at the race-day festival, featuring a full line of their premium cushioning, Abzorb® EX running and training shoes. New Balance will also outfit Men's Health Urbanathlon™ & Festival event staff, offer merchandise giveaways, and select race "wave" winners will receive New Balance products as prizes.

"We are honored to be a part of this one-of-a-kind athletic event, which not only reflects our commitment to grassroots athletics, but also celebrates the spirit of competition and personal achievement," says Kevin Milhomme, Senior Integrated Marketing Associate at New Balance. "Being an official sponsor of this great event is an exciting way for us to reach out to the fitness enthusiast consumer with our performance and fit messages and introduce our innovative footwear to more athletes."

The Sports Center at Chelsea Piers, a Men's Health Urbanathlontm partner, is offering the program's official training program, "Play." Incorporating old-school training techniques with cutting-edge insights into the body, the program will feature games and outdoor activities, group and one-on-one competitions, obstacle courses, and full-body exercise routines. Go to www.chelseapiers.com/sc/mhu for full details.

Sponsor POWERade OPTION, the low-caloric sports drink, will host "Urban Fusion" hydration stations at race course transition areas as well as at the all-day festival at Hudson River Park's Pier 54. The festival will provide live music, health and wellness expos, interactive sports, New York City restaurant food tastings, and demonstrations by a range of vendors.

Men's Health Urbanathlontm Race Course (Start Time: 7:00 a.m.)
Estimated Distance: The entire course will be approximately 9-10 miles.
Each relay leg approximately 3-4 miles each. Below is a brief description of the Men's Health Urbanathlon™ race course, divided into three legs. Transition areas are noted for those participating in relays. Water stations and full medical support will be available throughout the course. Go to www.menshealthurbanathlon.com for more detailed information (course is subject to change):

· Race Start at Historic Central Park
· Run Along the Hudson River
· The Intrepid Sea, Air & Space Museum Challenge
· Relay Transition Area 1: Along the Hudson River.
· POWERade OPTION™ Obstacle Course at Chelsea Piers
· Relay Transition Area 2: Located just before 7 World Trade Center.
· Stair Climb at 7 World Trade Center
· Rope Wall at Pier 54

ABOUT:

Aura360, a full-service experiential marketing firm specializing in the creation, management and production of emerging event and media properties, will be executing the Men's Health Urbanathlontm & Festival. Current properties include the Jeep World of Adventure Sports on NBC, the Raid World Championships, Teton Gravity Research, and SCORE Baja1000.

Dodge
With 1.4 million vehicles sold globally in 2005, Dodge is the No. 5 nameplate in the U.S. automotive market. Overall, Dodge has a 7 percent market share in the United States. In the minivan market, Dodge has a 19 percent market share; in the truck market, 16 percent; and 4 percent of the car market. This year, Dodge Caliber paved the way for international expansion of the brand. Hot on the heels of Caliber are the all-new 2007 Dodge Nitro, Caliber SRT4 and a D-segment vehicle.

New York City Department of Parks & Recreation is the steward of 28,855 acres of land, which make up 14 percent of New York City. We are New York City's principal provider of athletic facilities; we operate more than 800 athletic fields and nearly 1,000 playgrounds; we manage four major stadiums, 550 tennis courts, 51 public pools, 34 recreation centers, 12 nature centers, 13 golf courses, and 14 miles of beaches.

The New York City Sports Commission ensures the continuation and growth of a healthy environment for professional, amateur and scholastic sports activities in New York City. In recent years, the Sports Commission has played a role in attracting or creating many new sporting events, including the NFL Kickoff Live from Times Square, NASCAR NEXTEL Cup Series™ Champions Week, the BMC Software NYC Cycling Championship, the NYC Fiesta Cup, the NAUTICA NYC Triathlon Presented by Toyota, Senior Men's Tennis Championship, Let Freedom Run and The Wild Onion Urban Adventure Race.

New Balance, headquartered in Boston, MA, is a leading manufacturer of technologically innovative width-sized performance footwear and athletic apparel for women, men, and children. The range of product categories includes running, walking, training, basketball, tennis, cleated and kids. New Balance Athletic Shoe, Inc., employs more than 2,800 people around the globe and in 2005 reported worldwide sales of $1.54 billion. For more information, please visit www.newbalance.com.

POWERade OPTION is a brand of Coca-Cola North America, a unit of The Coca-Cola Company -- the world's largest beverage company. Along with Coca-Cola, recognized as the world's most valuable brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day. For more information about The Coca-Cola Company, please visit our website at www.coca-colacompany.com

Men's Health is the largest men's lifestyle magazine brand in the world with 36 editions and a worldwide readership of 18.5 million. Published 10 times a year in the U.S. by Rodale, Men's Health speaks to every aspect of a man's life, providing its readers with the latest information on health, fitness, fashion, nutrition, relationships, travel, gear and money. Men's Health was named to Adweek's "Hot List" of top-ten magazines ('04, '05); Advertising Age's "A-List" for general excellence ('03, '04); a Capell's Circulation Report "Best Newsstand Performer of the Decade" ('04) and top-ten "Best Performer in Circulation" for the past three consecutive years; as well as one of MIN magazine's "Most Notable Launches" of the past 20 years. The magazinealso won aNational Magazine Award in the personal service category ('04). In addition, Rodale publishes Prevention, Women's Health, Runner's World, Best Life, Bicycling, Backpacker, Mountain Bike, and Organic Gardening, as well as nearly 100 new books a year. Recent New York Times Bestsellers include Al Gore's An Inconvenient Truth; Martha Stewart's The Martha Rules; Bill Maher's New Rules: Polite Musings of a Timid Observer; The Abs Diet; The South Beach Diet; The South Beach Diet Cookbook; Pete Rose: My Prison Without Bars; and Dr. Shapiro's Picture Perfect Weight Loss.