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imATHLETE Named Fundraising Partner of Down Syndrome Affiliates in Action

imATHLETE has been named a preferred fundraising platform and registration partner for Down Syndrome Affiliates in Action (DSAIA), composed of 75 affiliates nationwide whose premiere fundraising walks and events raised over $11.2 million in 2011, benefitting local programs and services as well as the national advocacy initiatives that impact all individuals with Down syndrome.

imATHLETE's turn-key registration platform integrates fundraising, social networking and e-commerce, and is considered to be one of the most robust, flexible and user friendly registration platforms available. imATHLETE was selected to better serve DSAIA's needs for its walks and events through such features as:
Seamless social media promotion/integration
Custom auto-response messages to donors and fundraisers
Quick set up for team fundraising pages: completed in 10 seconds
Immediate donation collection: begins in less than 5 minutes after set up
Easy integration with event registration
Superior customer service
imATHLETE's innovate platform also supports fundraising efforts for clientele such as The Red Cross, United Way and Wounded Warriors.

"It's a true compliment that DSAIA selected imATHLETE as a fundraising and registration partner solution for the Down Syndrome affiliates' programs nationwide. We have a passion for the cause and look forward to helping maximize their fundraising efforts" said Jeff Matlow, CEO of imATHLETE.

"We selected this turn-key platform because it is simple and easy to use for our affiliates, and enables seamless integration with social media for donors to share their charitable goals," said Char Hill, Down Syndrome Affiliates in Action Board of Directors. "We are excited to partner with imATHLETE to help our affiliates kickstart their fundraising for 2012."
Learn more about imATHLETE's fundraising platform and donate at: www.imATHLETE.com/donate.

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About imATHLETE
Launched in 2009, imATHLETE is changing the way individuals, race directors, and companies promote and engage in healthy lifestyles. Providing race registration and fundraising tools, product merchandising and social networking, imATHLETE's robust technology platform is used by thousands of city governments, governing bodies, non-profits and event organizers, including Blue Cross Blue Shield, City of Philadelphia, XTERRA events and a multitude of non-profit and sports organizations. The company also created a new industry standard by innovating automation of the membership purchase and validation process for USA Triathlon. imATHLETE, a subsidiary of I AM ATHLETE, LLC, is headquartered in Santa Monica, California and is privately held.

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