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PR*Bar Returns to Triathlon Scene as Ironman World Champion Mirinda Carfrae’s Official Performance Nutrition Bar Partner

Nearly 20 Years Since PR*Bar Fueled Mark Allen to his Sixth Ironman Championship

Carlsbad, California September 28, 2011 – PR*Bar , the Official Performance Nutrition Bar of the U.S. Olympic and Paralympic Teams, today announced its return to the Ironman, the world’s premiere endurance triathlon, as Ironman World Champion Mirinda Carfrae’s official performance nutrition bar partner. PR*Bar has a long history with triathletes and the Ironman event, and the return to Kona in 2011 is reflective of the brand’s resurgence in the elite athletics market.

In 1995, PR*Bar was the first protein-based performance nutrition bar on the market that helped fuel Mark Allen to his sixth Ironman World Championship. This year, PR*Bar is back with six new flavors and 3 new granola bars to fuel the dreams of triathletes around the globe.

The new gluten-free flavors, developed based on customer feedback and requests, are Chocolate Mint and Apple Pie , and a new gluten-free Granola line that includes Peanut Butter Granola , Oatmeal Raisin Granola , and Peanut Butter Berry Granola . The new bars will join the legendary PR*Bar team of gluten-free flavors, which includes Chocolate Peanut , Iced Brownie , Double Chocolate and Yogurt Berry .

“I’m really honored to be working with PR Bar. They have been involved with the sport for so many years and supported events and athletes when I was just starting my junior career,” said Mirinda Carfrae, Ironman World Champion. “The bars taste amazing and with 15g of protein in a 200 calorie bar – they pack a punch with my busy schedule. I grab them on the go and use them in my race preparation and can count on them to meet my immediate nutrition needs, both on and off the race course.”

PR*Bar was recently named the Official Performance Nutrition Bar of the U.S. Olympic and Paralympic Teams. A portion of the proceeds of the sales of the line of Team USA performance nutrition bars will support the training of U.S. Olympic and Paralympic athletes and hopefuls, and the agreement runs through June of 2017. PR*Bar’s line of Team USA performance nutrition bars will be available at retail in 2011.

PR*Bar’s Fastburn Formula eliminates hunger, increases mental focus, and optimizes performance by controlling blood sugars and using body fat for fuel. By controlling blood sugars, PR*Bar’s all natural, gluten-free, awesome tasting product eliminates hunger while using body fat to fuel daily activities and allow everyone to set their own personal record.

PR*Bars are registered with Informed Choice (http://www.informed-choice.org), a quality assurance program for sports nutrition products. Informed Choice certifies that supplements and/or ingredients have been tested for banned substances by the World Class sports doping control laboratory, HFL Sport Science. Testing is carried out to standards described by the governing bodies of world sports.

For more information visit PR*Bar’s site: http://www.prbar.com.

About PR*Bar

PR*Bar is the Official Performance Nutrition Bar of the U.S. Olympic and Paralympic Teams. PR*Bar’s Fastburn formula eliminates hunger, increases mental focus, and optimizes performance by controlling blood sugars and using body fat for fuel. From elite to everyday athletes, to moms on the go, diabetics and those looking to increase overall performance, controlling blood sugar is the key. By controlling blood sugars, PR*Bar’s all natural, gluten free, awesome tasting product eliminates hunger while using body fat to fuel daily activities and allow everyone to set their own personal record. PR*Bar is a privately-held company based in Carlsbad, Calif. For more information go to www.prbar.com or call 1.800.397.5556. You can also find us on Twitter @prbars or on Facebook (www.facebook.com/prbars .)

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