(Westlake Village, CA) March 24, 2010 -- Iconic footwear and sportswear brand K●Swiss is proud to announce its sponsorship of professional triathlete Mirinda Carfrae. Under the multi-year deal, Carfrae will represent K●Swiss footwear and apparel. Carfrae’s first race as part of K●Swiss’ roster is at the Rohto Ironman 70.3 California in Oceanside on March 27, 2010, where she will be defending her 2009 title. She also currently holds the run course record with1:20:22.
The 28-year-old Australian, who now resides in Santa Monica, Calif., has been a force since her first triathlon in 2000. Carfrae’s titles include10 Ironman 70.3 first place wins and the 2007 Ironman 70.3 World Champion first place title, the same year she was named Triathlete magazine’s “Ironman 70.3 Triathlete of the Year.” She broke the Kona run course record with a 2:56:51 at the 2009 Ford Ironman World Championships and placed 2nd amongst the world class women’s field attempting to conquer the 2.4-mile swim, 112-mile bike and 26.2-mile run in Kona, Hawaii.
“Anyone who saw Mirinda set the marathon course record at Kona last year will understand why we would be so excited to have her on our roster,” said K●Swiss Sports Marketing Director, Erik Vervloet. “She brings a competitive fire and toughness to our brand that is unrivaled by any athlete. With Mirinda, we truly have an athlete who’s going to bring the effort and passion to everything she does. There is no quit in her! Never has been, never will be! We can’t wait to see what the future will hold for Mirinda and K•Swiss.”
“I'm so excited to be teaming up with K●Swiss running shoes and apparel, a company truly committed to making the very best products on the market which enables us as athletes to do what we do best... RACE!” said Carfrae. “I can't wait to get out there and see how fast we can go in 2010 and beyond.”
K●Swiss is a publicly traded company founded more than forty years ago in Van Nuys, California. K●Swiss introduced the first all-leather tennis shoe, the K●Swiss "Classic" in 1966. Since its inception, K●Swiss has rooted itself in California Sport with an aim to be the most inspiring and innovative sports brand in the market. Today the company offers performance and lifestyle footwear and apparel for several categories under its California Sports umbrella including Tennis Heritage, California Fit (Running, Triathlon and Fitness) and California Youth. For more information about K●Swiss, visit www.kswiss.com.