Three-time Ironman Champion To Be Guided By Matt Dixon, MSc For His 2009 Season

(San Francisco, CA – February 1, 2009) -- Top Ironman triathlete, Chris Lieto, has teamed up with Matt Dixon, MSc and purplepatch fitness to oversee and guide his preparations and racing for the 2009 season. Matt will be an integral part of the team of experts assisting Chris in achieving optimal performance and will oversee all training, physiology and race preparation.

A perennial podium finisher over the last ten years, Chris is one of the world’s most respected triathletes and has three Ironman titles to his name. He will be kicking off the season at the Miami International Triathlon on March 15th and then will race a series of 70.3 races throughout the year leading up to the 2009 Hawaii Ironman World Championships. Having already qualified with his second place finish at Ironman Arizona last November, Chris’ primary focus this year will be centered on preparing for a successful return to racing in Kona. Based out of Danville, California, Chris also recently launched BASE, a performance nutrition company specifically for endurance athletes.

About teaming up with purplepatch fitness, Chris Lieto said; “I have known Matt for years, even racing against him as a pro, but it wasn’t until I watched him guide my brother Matt through a series of breakthrough performances in 2008 that we started talking about ways we could work with each other. Juggling my family, who are my #1 priority, with my training and racing as well as the added responsibility of launching Base, now more than ever I need precision and efficiency in my training. Matt and purplepatch have been able to provide the perfect balance for me and I look forward to a strong 2009 season”.

purplepatch fitness owner Matt Dixon said, “I am very happy to welcome Chris to the purplepatch family. As an elite athlete Chris relies on a host of top experts for every aspect of his performance, from biomechanics to nutrition and coaching, and I am happy to be a part of the team to guide that direction. I believe Chris has his best races ahead of him and look forward to helping him achieve even higher performance”.

Chris will join a team of professional athletes working with purplepatch including Tyler Stewart, Matt Lieto, Danielle Sullivan and Chris Tremonte.

ABOUT PURPLEPATCH FITNESS AND MATT DIXON, MSC: Led by exercise physiologist and former professional triathlete Matt Dixon, purplepatch fitness provides highly-customized fitness solutions for people with active lifestyles. Using a comprehensive, science-driven approach, purplepatch fitness works with a wide range of individuals seeking to improve performance in all aspects of fitness and health. Services include long-term fitness solutions, specialized fitness and nutrition consultations as well as destination trips and clinics.

For more information about Chris Lieto’s many accomplishments, please go to www.chrislieto.com.

For more information about Matt Dixon and the services provided by purplepatch fitness, please go to www.purplepatchfitness.com.