The Nation’s Triathlon® To Benefit The Leukemia & Lymphoma Society Announces Nissan As The Official Automotive Sponsor for 2008
WASHINGTON, DC -- The third annual Nation’s Triathlon® To Benefit the Leukemia & Lymphoma Society announced today that Nissan is the Official Automotive Sponsor for the 2008 race, which will take place Sunday, September 14, 2008 in the nation’s Capital. As the Official Automotive Sponsor, Nissan will serve as title sponsor to the Transition area, which will be designated as “The Nissan Transition Area.” Nissan will also provide the official Pace Car for the race and will have other Nissan vehicles placed along the race course.
According to Charles Brodsky, founder of The Nation’s Triathlon®, “We thank Nissan for their support and participation in one of America’s premier triathlon events. Our Sponsors are an important part of the success and growth of The Nation’s Triathlon®, which this year will include 3500 competitors from across the nation. Interest in the race has grown so much that, five months before race day, the Nation’s Triathlon® is sold out – evidence of the excitement generated by this world class event.”
“Nissan is thrilled to be involved with such a first rate and nationally significant event,” says Ben Poore, vice president, Nissan marketing. “Engaging with this audience gives us a great way to connect to consumers’ core passions and energy.”
Nissan joins other major sponsors for the Nation’s Triathlon®, including: The Leukemia & Lymphoma Society; UnitedHealthcare- Official Healthcare Provider and sponsor of The UnitedHealthcare Sports & Fitness Expo; Timex- Official Timekeeper for The Timex Timing Zone; JetBlue- Official Airline and Sponsor for The JetBlue Airways Finish Festival; and the Renaissance Washington, DC Hotel, Official Hotel for The Nation’s Triathlon. Additional sponsors include: City Sports, Crocs, Coke Zero, Dasani, and Race Train Fitness.
The Nation’s Triathlon to Benefit the Leukemia & Lymphoma Society is an Olympic distance triathlon that includes a 1.5k swim in the Potomac River, 40k bike course through downtown D.C., and a 10k run along Washington, DC’s monumental corridor.
Presenting sponsor positions are still open for the 2008 race. To inquire about sponsorship, contact Danielle Ferrante at Precision Sports Entertainment at 973-301-0773 or Danielle@precisionsportsent.com.
About the Nation’s Triathlon (www.thenationstriathlon.com)
The Nation’s Triathlon, founded by Charles L. Brodsky, is the premiere Olympic distance triathlon in the United States. Set against the magnificent and patriotic setting of the nation’s capital and its monuments, participants in the Nation’s Triathlon will swim 1.5k in the Potomac River, a course that will take them under the Memorial Bridge, bike 40k through downtown D.C. and out onto Clara Barton Parkway and Rock Creek Park, and run 10k through downtown D.C, past the White House, Washington Monument, National Mall, finishing on the plaza of the Navy Memorial on Pennsylvania Avenue. Major sponsors for the Nation’s Triathlon® To Benefit the Leukemia & Lymphoma Society include: Nissan– Official Automotive Sponsor and sponsor of The Nissan Transition Area; UnitedHealthcare- Official Healthcare Provider and sponsor of The UnitedHealthcare Sports & Fitness Expo; Timex- Official Timekeeper for The Timex Timing Zone; JetBlue- Official Airline and Sponsor for The JetBlue Airways Finish Festival and the Renaissance Washington, DC Hotel, Official Hotel for The Nation’s Triathlon. Additional sponsors include: City Sports, Crocs, Coke Zero, Dasani, and Race Train Fitness.
About Nissan North America (www.nissannews.com)
In North America, Nissan's operations include automotive styling, engineering, consumer and corporate financing, sales and marketing, distribution and manufacturing. Nissan is dedicated to improving the environment under the Nissan Green Program 2010, whose key priorities are reducing CO2 emissions, cutting other emissions and increasing recycling. More information on Nissan in North America and the complete line of Nissan and Infiniti vehicles can be found online at www.NissanUSA.com and www.infiniti.com.






