The men’s 10k open water swimming event at the World Championships in Seville today, 4th May, saw Russia’s Vladimir Dyatchin take a narrow victory over Britain’s David Davies in a sprint finish after 1hour 53minutes of swimming.

The much anticipated showing of Olympic 1500m champion, Grant Hackett, turned into disappointment as he faded out of contention and was later disqualified. However, the fortunes of his great domestic rival, Ky Hurst, in the blueseventy Nero 10k suit were much better. The surf lifesaver finished in joint 5th place and will represent Australia in Beijing.

Hurst was one of three swimmers in the top ten who chose to wear the Nero 10k suit, and had to apply to his national federation seven weeks ago to be allowed to wear it. Holland’s Maarten Van Der Weijden in 4th place and the Italian, Cleri, in 6th also wore the unbranded suit.

A third of all competitors on the start line wore the Nero 10k suit, the only open water specific suit on the market, making it the dominant brand from practically nowhere.

Geoff Matthews, CEO Swimming, commented: ‘We were absolutely the dominant brand today and helped three swimmers make it to the Olympics. We are delighted that swimmers are choosing to wear our suit, and that’s why we manufacture it unbranded to help athletes fit in with their national federations.’

‘We are an athlete first company and if athletes want to wear our suits, we don’t feel the need to have our logos all over them. We’re grateful that we’re the number one choice for athletes, we don’t pay athletes to wear our suit, yet a third of swimmers chose our swim skin today. It’s the only open water specific suit and the most comfortable on the market.’

The World Championships continues this week with the men’s and women’s 5km and 25km events taking place on Wednesday and Friday this week.

The Nero 10k suit uses groundbreaking technology taken directly from triathlon and the Hawaii Ironman. What’s your choice? For more information about blueseventy see: www.blueseventy.com

Results
1 DYATCHIN Vladimir RUS 1982 1:53:21.0
2 DAVIES David GBR 1985 1:53:21.3
3 LURZ Thomas GER 1973 1:53:27.2
4 VAN DER WEIJDEN Maarten NED 1981 1:53:36.3
5 DRATTSEV Evgeny RUS 1983 1:53:37.6
5 HURST Ky AUS 1981 1:53:37.6