new orange ginger flavor and "bigger nuun" are available now

Seattle, Washington (March 31, 2008) nuun - creator of the sugar-free quick-dissolving electrolyte sports drink tablet - has added a new flavor to its family in 2008 - orange ginger. Orange ginger is nuun’s fifth flavor - it joins lemon+lime, tri-berry, citrus fruit and kona cola to gives cyclists and runners more choices in the replenishing electrolyte drink.

Orange-ginger is available in two sizes. Each tablet of nuun makes 16 ounces of drink, approximately the size of a bicycle bottle. bigger nuun has a larger tablet size specifically formatted for ease of use in larger 32-ounce or liter-sized bottles and hydration packs. nuun was the first electrolyte drink ideally suited for use in hydration systems, because its sugar-free formula rinses cleanly and will not fuel the growth of bacteria. In 2008, a tube of bigger nuun is included with the purchase of Deuter hydration packs.

When nuun came to market in 2004, it offered active people a new way to hydrate. nuun’s concept - to separate what you drink to stay hydrated from what you eat for energy - defined a new way to replenish electrolytes in a convenient, easy-to-use form. Simply add a tablet to water, let it dissolve for two minutes, and you have a drink containing calcium, sodium, potassium and magnesium - the essential electrolytes that aid hydration.

Product Comparison:

bigger nuun:
- New in 2008
- Flavors: lemon+lime, orange ginger
- 1 tablet makes 32 ounces
- $12.95 per tube of 12 tablets

nuun:
- Available since 2004
- Five flavors: lemon+lime, tri-berry, citrus fruit, kona cola, and orange ginger
- 1 tablet makes 16 ounces
- $6.50 per tube of 12 tablets

nuun & company will be sampling all the flavors of nuun and bigger nuun at these upcoming events in April:
April 13 - Ford Ironman Arizona Triathlon - Phoenix, Arizona
April 17-20 - Sea Otter Classic - Monterey, California
April 17-20 - Boston Marathon - Boston, Massachusetts
April 21-27 - Tour de Georgia - Atlanta, Georgia