(Henderson, Nev.) September 11, 2007 – The Nevada Silverman Triathlon is excited to announce that the Cheesecake Factory has signed on as a corporate sponsor for the 2007 race.

The Cheesecake Factory will provide the complete pasta dinner to athletes, staff and volunteers at the annual pasta dinner, the event will also be held in the restaurants Henderson location. The Cheesecake Factory will also staff and run an aid station on race weekend. For more information about The Cheesecake Factory, please visit thecheesecakefactory.com. For more information on sponsorship opportunities please contact Frank Lowery at flowery719@cox.net or visit our Web site at www.nevadasilvermannv.com.

About the Nevada Silverman Triathlon:
The Silverman Triathlon is a full-distance triathlon held in Henderson, Nevada.
Branded as the toughest course in North America by "The Man" himself, Dave Scott, and echoed by the finishers from 2005 and 2006, the Nevada Silverman is sure to attract individuals and relay teams from around the world in 2007. For registration or more information on the Nevada Silverman Full Distance Triathlon please visit www.silvermannv.com.

About the Cheesecake Factory
The Cheesecake Factory Incorporated operates 126 upscale, casual dining restaurants under The Cheesecake Factory(R) name that offer an extensive menu of more than 200 items with an average check of approximately $17.50. The Company also operates two bakery production facilities that produce over 50 varieties of quality cheesecakes and other baked products for the Company's restaurants and for other leading foodservice operators, retailers and distributors. Additionally, the Company operates nine upscale, casual dining restaurants under the Grand Lux Cafe; one self-service, limited menu "express" foodservice operation under The Cheesecake Factory Express inside the DisneyQuest family entertainment center in Orlando, Florida; and licenses two bakery cafe outlets to another foodservice operator under The Cheesecake Factory Bakery Cafe. For more information about The Cheesecake Factory, please visit thecheesecakefactory.com.