MIDDLEBURY, CT, August 2, 2007 - Sports training in the modern world just received a boost... of bass. Timex, the nation's leading watch manufacturer, today unveiled the iControl (tm) watch, a functionally advanced sports watch that also serves as a wireless operating device for Apple's iPod.

The newest addition of Timex's famed Ironman* collection which continues to be the standard against which sports watches are measured, the iControl wirelessly syncs with a user's iPod for convenient music control during any activity. Equipment designed to work with a body in motion, iControl is sleek, light-weight and water-resistant.

"The days of fumbling for your iPod in mid-stride are over," said Heberto Calves, Vice President of Sports Marketing. "iControl offers cutting edge technology and contemporary design, in addition to the functional quality and durability people have come to expect from Timex."

iControl remains true to the sports functionality of the Timex Ironman watch, the preferred brand of elite endurance athletes across the globe, and boasts the following:

* iPod controls : Play/Pause, Volume Up/Down, Track Forward/Back
* 50-lap memory recall chronograph
* Training log stores current workout with date, best lap and
average lap
* Multi-mode countdown timer
* 2 interval timers for speed and endurance training
* 3 customizable alarms for daily, weekday and weekend settings
* INDIGLO(r) night-light with NIGHT-MODE(r) feature
* 3-year battery life [need POC]
* 100m water resistance [need POC]

The iControl(tm) watch is available at www.timex.com and www.apple.com, as well as sporting goods stores and department stores nationwide. It is offered in combinations of gray and black, as well as white, pink, blue, orange and green. iControl retails for $125.00

About Timex:
The Timex Corporation is a privately-owned company headquartered in Middlebury, Connecticut. For more than 150 years, Timex has provided innovative, well-designed, affordable, and reliable timepieces. With hundreds of styles among its Fashion, Sports, Outdoor and Youth lines, Timex is the largest selling watch brand in America and has sold more than one-billion watches worldwide. For local store information, consumers can call (800) FOR-TIMEX or visit the company website at http://www.timex.com. Ironman* is a registered trademark of World Triathlon Corporation.

About Apple
Apple ignited the personal computer revolution in the 1970s with the Apple II and reinvented the personal computer in the 1980s with the Macintosh. Today, Apple continues to lead the industry in innovation with its award-winning computers, OS X operating system and iLife and professional applications. Apple is also spearheading the digital media revolution with its iPod portable music and video players and iTunes online store, and will enter the mobile phone market this year with its revolutionary iPhone.