Pleasant Valley, Missouri (May 2, 2007) Paceline Products, the exclusive distributor to bicycle specialty stores of FRS concentrate, chews and powdered drink mix, now stocks the new Orange Flavored Diet Powdered Drink Mix. New packaging for the existing Lemon Lime Flavored Diet Powdered Drink Mix is also now in stock.

FRS Diet Powdered Drink Mix gives athletes a healthy way to promote thermogenesis and boost metabolism with green tea catechins and quercetin. Each 8 oz serving contains only 10 calories and 2 grams of fat.

Each box of FRS Diet Powdered Drink Mix contains 14 individual serving packets which are ideal for use during a ride and convenient to pack for travel.

“The new packaging for the FRS powdered products is striking and the second powdered flavor is a great addition,” says Curt Shelman, Operations Manager, Paceline Products. “Since the announcement that Lance Armstrong is endorsing FRS, we have seen a sharp rise in the already very strong FRS sales to IBDs. We anticipate that with the national advertising program FRS has scheduled for this summer, consumer demand will increase even more dramatically in the next three months.”

Adds Steve Mathews, President, Paceline Products: “Some of the strongest retailers in the US, including Lake Mary Cycles, Nytro Multisport Tech, Plano Cycling & Fitness, Bike Cycles, Triathlon Lab, Sundance Cycles, Ladera Cyclery, and Helen’s have been the first to embrace the FRS product line and are selling through it quickly.”

FRS is available in Lemon Lime Diet and Orange Diet Powdered Drink Mix, 32 ounce/16 servings bottles of Regular or Low Calorie Orange Concentrate, and 30 count/15 servings bags of Lemon Lime or Orange Soft Chews.

NEW flavor from nuun: Kona Cola!
nuun is now available in four great flavors: Lemon+Lime, Tri-Berry, Citrus Fruit and the NEW Kona Cola. The Kona Cola flavor offers 40 milligrams of caffeine in each tablet which makes for a great way of getting that caffeine fix in a refreshing, thirst quenching, non-sugary drink.

nuun is packaged in a compact tube containing 12 tablets and is easy to use. Just drop a tablet into 16 ounces of water and in two minutes you have a lightly flavored hydration drink. nuun is made with all natural flavors and is sugar free, which makes it hydration pack friendly.

Each nuun flavor is packaged to ship in its own eight-tube POP display! And with our introductory special on Kona Cola, you can mix & match any of the four flavors, buy three display boxes and get a 5% discount; buy 6+ boxes and get a 10% discount.

About Paceline Products
Paceline Products distributes high-quality, innovative products for the bicycle industry. For more information call toll free 1-888-411-0287 or log onto the Internet at www.pacelineproducts.com