The organizers of the Triathlon One O One series have signed several multi-year sponsorship deals for its upcoming series, which includes qualifying events in Bradenton, Fla., Clear Lake, CA, and Halifax, Nova Scotia, as well as the Triathlon One O One championship in The Woodlands, TX.

Triathlon One O One welcomes the following partners:

INFINIT Nutrition was the first to come on board and has been named the “Official Fluid Energizer,” Hammer Nutrition’s Hammer Gel and Hammer Bar have been named the “Official Energy Gel and Energy Bar,” HEADSWEATS has been named the “Official Head Gear,” ASI PHOTO the “Official Sports Photographer,” Inside Triathlon the “Official Multisport Magazine,” and Tri The World Travel has been named the “Official Travel Agency.”

“It means a lot to have the support of such great companies for our series. It’s a real vote of confidence when you have partners who are committed to building a new series from the ground up. We are looking are looking forward to a great working relationship with all our partners,” said Shannon Kurek, executive director of the Triathlon One O One series.

In addition to sponsoring the series, INFINIT Nutrition has created a new formulation specifically for the 101.06 distance that will be used on all four race courses. INFINIT’s medium level of flavor, 250 calories, 375mg of sodium and 2 grams of whey protein per 20 ounce serving is the ultimate solution for Triathlon One O One racers. To learn more about INFINIT Nutrition, please visit www.infinitnutrition.us.

Founded in 1987, Hammer Nutrition has been helping serious endurance athletes reach their highest levels of athletic performance and physical health, safely and naturally. Hammer Nutrition’s outstanding Hammer Gel and Hammer Bar will be available on all four Triathlon One O One courses. Hammer Gel has been the benchmark of concentrated carbohydrate energy for more than a decade. Made from wholesome ingredients, Hammer Bar is a great-tasting bar that is easy to digest. For more information, visit www.hammernutrition.com.

All Triathlon One O One participants will receive an official HEADSWEATS Triathlon One O One visor in their race bags. Since 1999 HEADSWEATS has been making the latest and greatest in Perspiration Technology. ™ The HEADSWEATS line includes race hats, bandanas, skullcaps and visors all designed to keep the sun out of the wearer’s eyes and sweat off of the wearer’s face, keeping them as comfortable as possible. For more information on HEADSWEATS visit, www.headsweats.com.

With 24 years of experience, ASI PHOTO is the premier sports photography company in the world, photographing 235 of the most-recognized events around the world. Each year, ASI PHOTO shoots more than 1 million athletes. Through their state-of-the-art digital photography technology, all Triathlon One O One participants will be emailed action photos from the swim, bike, and run that will be available for purchase after the race. More information on ASI PHOTO can be found at www.asiphoto.com.

As the official Multisport Magazine of Triathlon One O One, Inside Triathlon will produce the 'Guide to the Triathlon One O One Series' in its May issue. The guide will include detailed course maps, venue highlights and insightful articles from triathlon’s premier writer, Tim Carlson. In addition, Inside Triathlon will provide live race day coverage for all Triathlon One O One events, featuring video race coverage and athlete interviews which will be archived on www.insidetri.com.

Published by Inside Communications, Inside Triathlon has been in print for more than 20 years and has been online since 1995. For nearly a quarter century, Inside Triathlon has been providing the latest triathlon and multi-sport news as well as timely, in-depth race coverage and unparalleled training advice. Inside Triathlon is the leading authority in the sport and is committed to providing the best possible information and resources. For more information on Inside Triathlon, visit www.insidetri.com.

Tri the World Travel is comprised licensed travel agents who are athletes who race sprint to Ironman and 5k to marathon distances. Known as the endurance athlete's travel agency, the staff at Tri the World Travel has visited more than 30 countries and all 50 states and understands the needs of the traveling athlete. Tri the World Travel is committed to taking the athletes racing experience to a whole new altitude. For more information, visit www.tritheworld.com.

The Triathlon One O One series launches on May 6 in Bradenton, Fla., with additional qualifying races in Clear Lake, CA on June 10, Halifax, Nova Scotia on Sept. 2 and culminating with the championship in The Woodlands, TX on Nov. 11. The 101.06-mile events, comprised of a 1.86mi (3km) swim, followed by an 80.6mi (130km) bike and an 18.6mi (30km) run, will feature both age group and professional athletes. Each qualifying event will offer a $50,000 professional prize purse and the championship a $150,000 professional prize purse.

For more information, contact Triathlon One O One, info@trioneoone.com, or visit www.trioneoone.com.

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About Triathlon One O One: Triathlon One O One, announced on December 12, 2006, is the sport’s newest series. Triathlon One O One’s philosophy is “athlete’s first” and its mission is to bring athletes a new distance and a new racing experience. The company is lead by 18-year veteran race director Shannon Kurek who, as head of HFP Racing, has directed more than more than 400 events in the United States, including the 2000+ person Spirit of Racine Triathlon, the U.S. Duathlon National Championships, the DeSoto American Triple-T, and the MedExpress Mountaineer Triathlon. Shannon is a 10-time USA Triathlon All-American, and a two-time Ironman finisher. In its inaugural year, Triathlon One O One will conduct three events in the US and one in Canada. Plans are to grow the series to more than 20 events