I recently came across Art of Tri (http://www.artoftri.com/), a new apparel company focusing on the Triathlete market. They differ from many of the others that have popped up in that it's not a spreadshirt or cafe press store, but a real apparel company. The products are 100% organic and are manufactured specifically for Art of Tri. The fit is more form fitting for athletes, (translated they run a little tight so if you want something with room order a size up.) The designs are simple and the products are well made. The Founder, Toby, packages the items himself and everything is tagged and labeled art of tri, making it look very professional. It definitely feels like a lot of time and passion has gone into this venture.

I have a couple t-shirts and a hoodie. The hoodie is actually very cool and comfortbale, my new attire to the pool. I got them in XL as they do run small, but the XL fits well. I'm sure you'll be seeing some of these items in the transition area.